A concept idea for a competion run by George at Asda for GFW. Our idea involved a concept for a seasonal perfume range - with a new scent for each new season - S1 for spring, S2 for summer, A1 for autumn and W2 for winter. We designed a range of marketing materials-including "scatch and sniff" wear-with tags to be attached to the corresponding season of George clothes, a "tester" promotional postcard and an instore point of sale stand. I had the please of working with my class-mate Nicholas Harvey - who also has an awesome blog which can be seen here:
Thanks!
Beki
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